The New Sounds Of Guadalajara

Guadalajara. It’s such a weird place for independent music. Most of their bands show a great deal of quality, like nowhere else in Mexico and yet they suffer the most to reach great heights. With the exception of, maybe, Descartes a Kant, Technicolor Fabrics and Radaid, the rest of the bands are very little known. They suffer from a lot of the same mistakes: Lack of vision and management strategies, ego arrogance, and being captive of a local scene that is more and more isolated year after year. Today it’s very difficult for a local band to play in its own city: people won’t go and pay to see their own bands and bands from other cities never go there to play cause there’s nowhere to play (except in the annual 212 RMX public festival). So they don’t have any guidance on how to promote their music and, eventually, will end up forgotten for years. And it’s very sad because there’s a lot of talent wasted while the rest of the country suffers from poor musical quality, especially in Mexico City, where all the important media is found.

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